Ad & Sponsorship Policy
Last Updated:December 21, 2021
Health Collective’s goal is simple yet ambitious: to become your top resource for holistic health & well-being. That means we are sharing information that we consider relevant, using authoritative sources and data, in a manner that is straightforward and implementable by readers. We do our best to ensure accuracy and we will not promote brands or products that are misleading or ineffective.Health Collective is funded through the sale of advertising and affiliate sales commissions through its properties, which include websites, apps, social media, and partner publications. We are inflexible about our editorial autonomy.Other than input about broad topic areas, we do not allow sponsors to influenceHealth Collective’s editorial content. In some cases,Health Collective may offer co-created or branded content in partnership with our sponsors, and/or present content created by our sponsors. This content is always clearly labeled, and is detailed below.
If you’d like to advertise withHealth Collective, contact us here. These are the specific guidelines we follow about the types of advertising we accept:
1. Ads are reviewed at our discretion
We maintain sole discretion for determining the types of ads that will be accepted and displayed onHealth Collective properties. We reserve the right to reject, cancel, or remove any ads at any time and for any reason. We will provide prompt notice to the advertiser upon rejection, cancellation, or removal of any ad, along with an explanation. We also reserve the right to determine the appropriate placement of ads onHealth Collective properties.
2. Advertised products / services aren’t endorsed
Although products may appear on our site in the form of advertisements, under no circumstances shall our acceptance of any ad be considered an endorsement of products and/or services advertised, or for the company that manufactures, distributes, or promotes these products or services. In some cases,Health Collective’s editorial team may rate or rank certain products or services. These ratings or rankings are determined solely by the editorial team without regard to any financial or advertising relationship that may exist with companies that provide the product or services.
3. Certain types of ads aren’t accepted
We will not accept any ad that is factually inaccurate and/or, in our opinion, in poor taste. Advertised products must be in market and readily available.Health Collective will not permit, at any time, the placement of any ad for harmful, illegal, or objectionable products or services. Ads must not contain fraudulent, deceptive, or offensive material, including material that misrepresents, ridicules, or attacks an individual or group on the basis of age, color, national origin, race, religion, sex, sexual orientation, or disability. Ads should not contain defamatory, libelous, slanderous, or threatening information. Ads must not be related to gambling, pornography, tobacco, political campaigns, or the simulation of news or an emergency. All ads must clearly identify the advertiser. Any ad that could be misconstrued as editorial content will be clearly labeled as an advertisement.
4. Ads are distinguished from editorial content
In every instance, we maintain a distinct separation between advertisements and editorial content. All ads onHealth Collective properties are clearly and unambiguously identified as such. Clicking on an ad will take the user to an advertiser’s site or to a sponsor’s resource center hosted on aHealth Collective property. Sponsored resource centers are labeled as such, with the name of the sponsoring entity displayed.
5. Sponsored and non-sponsored content are clearly distinguished
Health Collective seeks sponsorships from trusted and credible research organizations, manufacturers, and other service providers. Sponsorships provide financial benefit toHealth Collective, but also benefit our users by providing current information on health services, medications, and treatments. Editorial content sponsored by an advertiser is subject to our editorial policy and is reviewed by our editorial staff and Medical Affairs team. When content (sponsored content, co-created content, or branded content) is provided by or influenced by a named sponsor, we take meaningful steps to ensure our users will not confuse that sponsored content withHealth Collective’s own original editorial content. Native advertising refers to links or ads within a piece of content that link to other content.Health Collective may present advertising messages, advertisements, or sponsored posts in its social media channels.
6. Affiliate program (e-commerce links inHealth Collective content)
As part of the article creation process, our health and wellness editors will include links to relevant products they feel could be useful to our readers. While all products are chosen independently, we want you to know thatHealth Collective may receive a payment if you make a purchase at the retailer’s site using one of the links we provide.
7. Content that is part of a partner program is clearly distinguished
OccasionallyHealth Collective will work with products, services, or organizations that align with our mission.Health Collective vets these products, services, or organizations for quality and only presents what it feels is valuable to and in the best interest of our users.Health Collective does not medically review the content and is not responsible for providing the products or services described on these pages. Any partner content of this type will be labeled with language that indicates it did not go through our standard editorial process and follows these Ad and Sponsorship Policy guidelines. In the instances whereHealth Collective receives a payment when users purchase or sign up for the product or service, the page may also include this language: “Health Collective and our partners may receive a portion of revenues if you make a purchase using a link above.” Partner pages may also include a “what’s this” link that takes users to a page that explains the nature of the partnership.